The vibrant and growing community in Las Cruces is becoming a central hub for innovation, technology, research, and business development. It offers a number of new opportunities in digital and creative media due to the outstanding programs at New Mexico State University and Dona Ana Community College. Along with that, the Las Cruces Film Office assists with identifying an experienced and capable pool of crew, talent, and services avilable to take advantage of the opportunities for a wide variety of area assets. The office works with film location managers in locating unique locations for motion pictures, documentaries and television.